About the Founder of Entrepnegosyo and Emarket.com.ph

About the Founder of Entrepnegosyo and Emarket.com.ph

EntrepNegosyo PH and Emarket.com.ph

About the Founder:

JOHANSON DY CHENG is the founder of www.entrepnegosyo.com and www.emarket.com.ph, two prodigious websites dedicated to dispensing general and specific information regarding business and commerce needed by up-and-coming young entrepreneurs.  This information gateway is not only a simple  and necessary networking tool, it also serves as a communication link for already well established and successful businessmen and tycoons, whether local or international.

JOHAN, as he is called, graduated from Jubilee Christian Academy in 1996 and from De La Salle University-College of Saint Benilde in 2000, with a Bachelor of Science degree, major in Industrial Design.  He was a consistent honor student. 

Johan is no stranger to hard work, coming from a business family with various business endeavors.  He was an academically gifted student, and was chosen as one of the select industrial design delegates sent by his school to the Industrial Design Forum held in Sydney, Australia from 1999 to 2000 under the umbrella of the Biennial Congress of International Council of Societies of Industrial Design.

When he graduated in 2000, he was conferred as one of the Ten Most Outstanding Student Leaders of all school organizations with the COPS Bahaghari Award of De La Salle University. In high school, he was included in the Honor Roll at Jubilee Christian Academy High School.  While in college at the De La Salle University, he was cited and included five times in the Dean’s List.

His professional career spans both the private and volunteer sectors. His work in the private sector began immediately upon his graduation from college, when he joined the family-owned House of Accessories, where he assisted in handling inquiries and purchasing of products from different Asian countries. During this time, he was working simultaneously as a bank trainee with China Banking Corporation in the year 2000, focusing on the analysis of financial statements of companies obtaining loans. For the next 13 years, he worked for the banking industry’s giants. Among them were Standard Chartered Bank from 2000-2005.  He was pirated from  by Citibank from 2005 to 2010, where he rose from the ranks of trainee to Customer Relationship Manager.  He was a conscientious and notable model employee, having earned consistent quarterly sales awards in the banking institutions.  

During those years, Johan immersed himself in the banking industry.   He prepared sales presentations, with emphasis on budget and product demonstrations thus acquiring international private clients for the bank.  His work helped generate new funds while maintaining portfolio profitability.  His team also formulated marketing and selling targets and generated new accounts for the Branch Banking Group, with the work objective of generating profits for the bank through deposit and loan accounts.  All these accomplishments prepared Johan. He would later need this exposure to establish his own business.

About EntrepNegosyo:

In 2005, Johanson started EntrepNegosyo, an information gateway intended for the Philippine business community.  It provided business news, bulletins, research and technology advancements that helped promote entrepreneurship literacy. His aim was to create global impact by empowering young Filipino entrepreneurs to be leaders, and taking the initiative in finding community solutions. 

A passionate advocate of entrepreneurship, he envisioned EntrepNegosyo to be a universal portal where start-up companies could utilize shared resources from partners across the globe. To date, EntrepNegosyo has more than 5,000 start-up subscribers as well as Small and Medium Industries (SMEs) taking advantage of its easy-to-use portal. On his EntrepNegosyo Facebook site, Johan has created a dynamic meeting ground that allows its voluminous membership to expand their businesses while networking with one another, through active social media interaction.  Relevant and valuable daily business advice and bulletins are part of the EntrepNegosyo’s regular menu, as well as inspirational talks from featured speakers. His work today allows young Filipino entrepreneurs the information and support to start, to grow, to network and to succeed in their chosen business endeavors through direct exposure to the working opportunities offered in his two social media sites.

By pioneering this online Philippine business community page for Filipino entrepreneurs, Cheng was able to pursue his passion for web and industrial design.  Johan considers it a rare opportunity to work at something that he is very passionate for.  Apart from this, Johanson has also involved himself in several other ventures: As social media and business development head of Philip Leonard Furniture; as Vice-President for Business Information Technology at Real Estate HUB, LLC; and as Sales Representative at AutoKid Group of Companies.

Johan’s career in the volunteer sector began in 2000, when he joined Junior Chamber International (JCI) Manila. Here he further honed his leadership abilities, becoming chairman for different standing committees.  He was soon an invaluable, eager member, driven by his innate desire to be of assistance to everyone.

Johan’s Working Dream

It was during his years as a member of JCI Manila that he found his second calling ---that of spending much of his time in humanitarian aid and development, onsite rescue and relief operations.  He also found himself in resource mobilization for healthcare delivery.   He assisted also in bolstering capacities of existing outposts for basic services. 

He was drawn most to caring for children with disabilities, having realized that it was the most marginalized and ignored groups of children today, most especially those afflicted with cerebral palsy. It was then that he decided to pursue a lifelong mission of uplifting the lives of children with disabilities in the Philippines by creating awareness, educating stakeholders and providing appropriate opportunities for development and a better life.

He started his spiritual ministry at a very early age, actively serving as a volunteer for the Christian Bible Church of the Philippines in his local community at Talayan Village, in Quezon City. A devout Christian, he has since worked closely with various parishes and charitable institutions, including continuing support for the Christ Commission Fellowship composed by lay men and women who share God’s love and the Gospel. Today, much of his ministry has been devoted to children with disabilities. He has made this his life’s work, going to hospitals to visit and pray with patients daily after work. He will usually take with him his friends from church and colleagues from JCI Manila to provide comfort and hope to the seriously ill.

Together with close friends, Johanson has worked on so many projects to help the poorest of the poor, most especially the victims of calamities and disasters. He is a no-nonsense person who takes every mission to save lives and properties very seriously. From one disaster to another – no matter how far or remote the place may be – one can be sure that he will always be there to lend a hand and help the victims. Colleagues have witnessed this many times --- from the havoc wrought by Typhoon Ondoy to Yolanda and now the conflict in Marawi, Mindanao.

In 2015, Johanson helped organize the “Golden Heart” program for kids with disabilities, together with some friends who share the same passion for children. Through this program, he is focused on helping children with cerebral palsy from the underprivileged and marginalized sectors. Now on its third year, “Golden Heart” has quickly become a catalyst for hope that revitalizes the support of the global community in serving this area of human concern. He is now working to connect with JCI Manila’s international sister chapters, involving them with this project to reach a new global milestone.

Johan is like the “energizer bunny,” never running out of energy to do whatever he can in a day which seems to be lacking in hours for this workaholic who detests holidays. Johan seems to have mastered time management to perfection. He sleeps only three to four hours daily as he always is on the go whenever he is called. He spends a lot of his time meeting with his “Golden Heart” team in looking for ways to further reach out to more children.

Having consciously committed to a life of single-blessedness, Johanson has devoted much of his waking hours caring for children not of his own. For all his dedication and hard work, Johanson has earned the love and respect of his peers and of the many people whose lives he has touched. He has been accorded several awards yet he has remained simple and humble all these years.

For the many years which his friends have known Johanson, they have seen how blessed he is with so many good and true friends. Having traveled to many places together, his colleagues are always amazed that he always has friends everywhere they go.

JOHAN is also committed on helping children with cerebral palsy from our underprivileged and marginalized sectors. His long-term plan for Golden Heart is to have a beneficiary PWD therapy center or facility that will cater to PWD children. Since this project will be an annual program every year, he plans to expand the center to the best of his abilities.   He plans to cater to the different PWD disorders and disabilities. Equipment, medicine and new technologies from global donors will be maintained and managed by the PWD center. The target therapy center will sit on the property of the Center of Excellence in Special Education. In this facility, he plans to hold therapy sessions from doctors of the Philippine General Hospital, the biggest hospital in the Philippines and training for the PWD children.  His dream is for them to become independent and ultimately reintegrated into society.

Acknowledging his limitations and fully aware that he is no Superman, Johan realizes that his capacity for service cannot be far-reaching enough.  So he opted to serve those who cannot help themselves --- the children with cerebral palsy. These are the ones whom he hopes could feel the impact of the services he has created.

Giving of one’s self to the service of others is the ultimate mission of every Christian’s life, and Johan exemplifies this in the very kind of life he lives, where every fabric of his being is dedicated to helping the helpless.  In his quiet way, Johan Dy Cheng has elevated his Entrepnegosyo from a successful Filipino entrepreneurship to a solid and successful working business accompanied b a genuine and necessary social mission.  Johan’s life goals is  to be part of the solution, accepting the challenge to serve others the best way he can, whether in the business sector, or in the humanitarian service.

Johan addresses the Young Entrepreneurs:

  1. Starting a business in a difficult Philippine environment for the neophyte entrepreneur is quite a formidable task.  Among the challenges of starting up your own business is access to lending banks for mich needed start-up capital.  Increases in government taxes and bank interest rates are additional obstacles to hurdle, not to mention increasing operational costs, skills shortages, economic volatility and a whole lot of other necessary business considerations.


  1. To overcome business setbacks, even personal obstacles, Johan recommends mastery of the following attributes:

  1. Self-Awareness, 
  2. Time Management
  3. Self Discipline
  4. Evolving and Dynamic Creativity

  1. Having his own business himself, Cheng shares his insights to the young entrepreneurs on the advantages of being your own boss rather than being an employee:

  1. You control your own destiny. You are in charge of all the decisions being made in your company. The daily operation of the business is in your hands. This leads to creating a culture, a brand, and an organization. You get to be your own boss and you get credit for what you do.
  2. You also can find your own work/life balance.  By being in charge of the company’s day-to-day

 operations, you get to be in charge of your own time. You get to choose where and when to work. You can opt to work from home at the most convenient time for you.  Your time is yours.

  1. You can choose the people you work with. The smaller your organization, the more room you have on choosing who you want to work with.  Working for someone else will not give you the freedom to choose who to work with, as opposed to having your own business, which will allow you the chance to work with your friends or family.

  1. Surround yourself with positive people who can give you the confidence and optimism you need to keep moving forward. Weed out the people who dampen your spirit with negativity.

  1. You take on the risk.  There is no certainty that your business will succeed once you start one. Every decision you make will have an effect on your business. It’s either you lose or gain rewards once you take the risk of starting a business.

  1. Like every other great game, the more you play, the better you get. You learn to recognize good opportunities and you learn to alienate yourself from the bad ones. You learn how to commit to new products and opportunities without actual financial commitment.   You learn how to size up feedback and gather orders from your customers before even investing.in the product itself.

  1. You learn to create diplomatic exit strategies from bad business situations and you learn how to maximize your good business. 

  1. The most rewarding aspect of being a successful entrepreneur is to be able to work on a project for several years with your team, overcoming all obstacles, and witnessing millions of people enjoy your creativity and success all around the world.

  1. You can challenge yourself.  Working in an office would mean having a daily routine, doing the same tasks everyday, having the same tasks every day. But being an entrepreneur would give you the chance to learn something new every day and improving yourself on your chosen career. Every day becomes an opportunity to challenge yourself.

  1. By having your own business, you can follow your own passions, whether personal or emtrepreneurial.

  1. As an entrepreneur an your own boss, you can get things done.  Johan cites social media for being the powerful medium that allows tasks to be done immediately. Because his business is an online business, speed is neccesary in order to gain advantage over other e-commerce competition.

`     12. Because you are your own boss, you can connect directly with your clients without caution.  You

 get to interact on a first-hand basis as you are in charge of your own business transactions. For

 Cheng’s case, he gets to connect with his clients through EntrepNegosyo at its websites.

  1. You can give back to your community.  Cheng is an active member of the Junior Chamber International Manila, an organization that hones the leadership skills of young men. They have vibrant projects that serve and contribute to the betterment of their communities.

  1. As an entrepreneur, you feel proud to have built something of your own. You get to accomplish something that you’re skilled at and you get recognition for it. Cheng is proud of being able to put up his own e-commerce website, Ecommerce.

  1. When asked about his advice to those who tried to start a business and failed, Cheng quoted business tycoon Henry Sy, “There is no such thing as overnight success or easy money. If you fail, do not be discouraged; try again. When you do well, do not change your ways. Success is not just good luck: it is a combination of hard work, good credit standing, opportunity, readiness and timing. Success will not last if you do not take care of it.”


Johanson Dy Cheng – Founder of EntrepNegosyo PH and Emarket.com.ph

of EntrepNegosyo PH and Emarket.com.ph